To be honest I don't read it that much, mainly due to the fact that they post too regularly. That's also a problem I have with other Gawker sites. Presumably they're trying to produce so much content that not only will they have better chances of someone seeing something that they like, but also of sort-of google bombing the entire SF genre search terms. There's probably something in there that interesting, but I don't have time to find it.
They do have content though, I'll give them that. My attempts here at posting something almost every day often result in, well, not very much! My aim however has been to post one thing a week that has some worthwhile content, usually a review. I'm quite happy how that's working out, it feels good to actually write stuff, even though it goes against my old-skool blogging instincts (link link link link sarcastic comment link).
For general chatter I'm using twitter @bigdumbobject which I intend to integrate in some fashion into the front page. Sometime.
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