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July 21, 2008

How To Waste Online Hype - Dr. Horrible

As you may have gathered, I have been watching Dr. Horrible and loving it.

So imagine my dismay when I return to my computer after a weekend of real-world computer-less stuff, to discover that Act 3 of Dr. Horrible has come and gone. :-(

Never fear says the website, it's exclusively on iTunes - but only in the USA.

Yeah, yeah, they're "working on" international access. Well shouldn't they have thought of that first? So what options do I have if I want to watch act 3 and not wait on the vagaries of anyone caring about the rest of the world? Torrents. It's all very well asking us to not "go all pirate-y" but it appears that we have no option.

Sure, many fans will download the torrent and then buy the DVD, many will probably not bother once they have a perfectly good rip on their machine, but perhaps if it had been available legally in the first place some of those people would have actually bought a legal copy?

Seems like some screwed up with the sales and marketing plan.