Star Trek new movie, JJ Abrams directing, press genereated LOTS

The most interesting thing for me about the recent announcment that J.J. Abrams will produce and direct the 11th "Trek" feature is the fuss is caused and the press that it's generated. The blogosphere was set on fire by the news.

Personally I couldn't care less if there's a new Star Trek film, but a new film by the creator of Lost? Yes please.